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Firm Matters

Bling Brands Private Limited - Investment from The Wealth Company Alternates Trust – Bharat Value Fund

  • 15-Oct-2026

Khaitan & Co acted as the legal adviser to Bling Brands Pvt Ltd, one of India’s fastest-growing sports and fitness companies, in relation to its raising of INR 400 crores in Series B funding from The Wealth Company Alternates Trust – Bharat Value Fund.

The scope of work involved negotiations, marking up, finalisation and execution of the transaction documents, and closing of the transaction.

Deal Team

Bling Brands

The core team consisted of Aniruddha Basu (Partner), Vivek Narayan (Principal Associate), Insaf Ahamad T K (Associate), Anushka Rohilla (Associate) and Shreya Srivastava (Associate).