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Ayush A Mehrotra

Ayush A Mehrotra

, New Delhi

Partner | Indirect Tax


  • LL.B. (Hons.), GGS Indraprastha University, New Delhi (2009)

Ayush Mehrotra is a Partner in the Indirect Tax practice group in the New Delhi office. He specialises in GST, excise, customs and  international trade and regulatory laws. Within his practice areas, Ayush has extensive experience in advising and representing clients in tax and regulatory disputes and resolution of operational issues.

He has a nuanced understanding of issues which create exposures and operational inefficiencies for companies engaged in e-commerce & trading, civil aviation, real estate & hospitality, alcoholic beverages and manufacturing sector.

Professional Affiliations

  • Bar Council of Delhi

Representative Matters

Ayush A Mehrotra has represented and advised the following clients

Gujarat Fluorochemicals Limited

Advised on obtaining quashing of revenue intelligence investigation and consequential demand of IGST for the matter which resulted in laying down of the law on the interplay of GST and import incentives.

Mahindra Holidays & Resorts India Limited

Represented and advised on obtaining relief in the issue of taxability of time share arrangements under GST.

TNT India

Advised on obtaining quashing of order suspending its business license by custom authorities in New Delhi and Mumbai.

Harley Davidson

Advised on obtaining quashing before the appellate tribunal of an adverse order from Custom authorities whereby the values declared for imported goods was rejected. Also advised on structuring its supply chain for business in India. This included advisory in relation to customs, central excise, goods & services tax, foreign trade policy and a host of regulatory regimes.


Advised on a host of issues pertaining to its supply chain in India.

United Biscuits

Advised on a variety of issues on structuring its supply chain including advisory on customs, central excise, and service tax.

A leading American automobile manufacturer

Advised on cross border supply chain issues, including benefits under free trade arrangement, in relation to its business structuring in the Asia Pacific region.

Toyota Material Handling

Advised on various issues under the customs and relevant regulatory regimes.


Advised on contesting anti-dumping duty investigations on import of digital storage products from China and Taiwan.

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